Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate…
Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers)
Increase ARPU and customer loyalty by expanding your product range
Lock-in effects: How to make your subscription irreplaceable
9 types of lock-in effects with real world examples to better retain your subscribers
Subscriber retention: what can digital publishers learn from the audio & video streaming industry?
After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?