Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.