Operations Guide: Increase frequency of visits to better convert users into subscribers Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples. byMarion Wyss
Decisions 1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind. byStéphane Desmichelle
Inspirations Deep dive into the Morning Brew newsletter You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets? byAndy Griffiths
Operations Is there an optimal article length? Our data on the relationship between word count and engagement Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content. byChartbeat
Inspirations Engagement strategy benchmarks for digital content producers What are some of the best publishers in the industry doing to increase engagement & revenues byMadeleine White
Operations The Essential Engagement KPIs for Optimizing Conversion Rates Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates. byMadeleine White
Operations Engagement data & conversion strategies to increase revenue Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue byMadeleine White