Editorial work and products | Page 6 of 6

Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing

byElodie Mandel

Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content

byEric Le Braz

Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

byKhalil A. Cassimally

Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.

byMarion Wyss

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

byChartbeat

Inspirations

Engagement strategy benchmarks for digital content producers

What are some of the best publishers in the industry doing to increase engagement & revenues

byMadeleine White