The hourglass technique: how to write for your paywall
Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content
News publishers can build trust: how The Conversation is focussing on providing more value to people
Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
Guide: Increase frequency of visits to better convert users into subscribers
Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
Is there an optimal article length? Our data on the relationship between word count and engagement
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
Engagement strategy benchmarks for digital content producers
What are some of the best publishers in the industry doing to increase engagement & revenues