Conversion | Page 4 of 7 | The Audiencers

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Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

ByLaure Kesler

24

May 2023

Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.

ByMarion Wyss

16

May 2023

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

ByLars K Jensen

10

May 2023

Operations

Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users

How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement

ByMadeleine White

04

May 2023

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA’s event?

ByMadeleine White

01

May 2023

Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models

ByMadeleine White

24

Apr 2023

Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription

ByLennart Schneider

17

Apr 2023

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic

ByLars K Jensen

07

Apr 2023

Decisions