Beyond the human mind: Mediahuis propensity model
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
The first-party data strategy to increase ARPU for digital publishers
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
The Right Message: Subscriptions, Paywalls and Prospect Theory
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users
How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe
From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription
Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic