Easy-to-cancel regulations are an opportunity rather than a threat
"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
Please don’t leave me! Strategies to retain subscribers after a promotional offer
L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers)
Increase ARPU and customer loyalty by expanding your product range