OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer readers a personalized, cross-platform media experience whilst guaranteeing the highest security standards. I spoke to Patrick Rademacher, COO of the Global Media Unit at Ringier AG & Chairman of the Board of OneLog, and Silvano Oeschger, CEO at OneLog, to hear more about this single sign-on solution and how it’s benefiting both Swiss media and their readers.
What is OneLog and why did you launch it? What was the impetus behind it?