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Home Decisions Page 7
  • Decisions

What explains subscription conversion success? A new formula and study seeks to find an answer

Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
byMarkus Schöberl
  • Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
byLaure Kesler
  • Decisions

A coffee in Vienna with Die Presse: AI and reader revenue

An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse
byThe Audiencers
  • Decisions

No data? No AI. The importance of registering readers before even considering subscription propensity modeling…

AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.
byOlivier Martinez
  • Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
byMadeleine White
registration registration
  • Decisions

2023, the year of the registration wall: how publishers can succeed in their registration strategy

How can you better convert visitors into paying subscribers? Registration is an essential middle step
byMadeleine White
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
byMadeleine White
brand publishing brand publishing
  • Decisions

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
byMadeleine White
the atlantic the atlantic
  • Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
byMadeleine White
  • Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
byKhalil A. Cassimally

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