Decisions Archives | Page 7 of 8

Decisions

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.

Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.

Decisions

Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue... it's a no brainer!

Decisions

Bypassing paywalls: The need-to-know for digital publishers

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?

Decisions

Brand Marketing vs Brand Publishing: what’s the difference?

Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?

Decisions

Welcome to the Jungle, from brand to publisher

Looking deeper at Welcome to the Jungle's brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.

Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

Decisions

The 4 essentials for brands to turn content into business

Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher

Decisions

The New York Times dynamic paywall model, analyzed

Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.