Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
115 posts
The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival
Your subscription forecast is broken, and maths isn’t the problem
A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
The homepage isn’t dead, it just stopped being a page
A publisher's homepage is no longer about one screen. It’s about shared intent that runs through the entire product experience.
unfolded.news – rethinking the content architecture of news websites
With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue
If you're relying heavily on discounts to drive subscription growth, you might be winning the battle but losing the war. Here's why & what to do about it.
The media industry’s 5 toxic obsessions: no.1 criticizing platforms
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl
We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.