The Mill Media’s Simple Bet: Readers Pay for Quality
What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
119 posts
Alignment as an extreme sport: 5 things effective subscriptions leaders do
Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.
Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy
How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model
Why it’s time to update your subscription management system to accommodate consumer trends
What should you do before changing your subscription management platform and what you need to consider when choosing?
Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival
Your subscription forecast is broken, and maths isn’t the problem
A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
The homepage isn’t dead, it just stopped being a page
A publisher's homepage is no longer about one screen. It’s about shared intent that runs through the entire product experience.
unfolded.news – rethinking the content architecture of news websites
With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.