How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
Editor at smartocto, with over 15 years of experience in news media. He started as a local and regional newspaper reporter, but quickly moved into digital journalism. He helped pioneer the sports site Sportnieuws.nl, serving as editor-in-chief for four years. He later worked for some of the Netherlands’ biggest news websites, focusing on the housing market and sustainability.
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