#41. How The Guardian uses messaging to ask for reader support
You're reading The Audiencers' newsletter #41, sent out on June 26th, 2024. To receive future newsletters straight to…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
170 posts
#40. Reach PLC achieves 85% CTR on WhatsApp
You're reading The Audiencers' newsletter #40, sent out on June 12th, 2024. To receive future newsletters straight to…
#39. Behind the scenes of The Audiencers
You're reading The Audiencers' newsletter #39, sent out on May 29th, 2024. To receive future newsletters straight to…
#38. Clarín’s strategy for understanding which articles convert readers into subscribers
You're reading The Audiencers' newsletter #38, sent out on May 15th, 2024. To receive future newsletters straight to…
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
The Audiencers’ Festival London 2024
The Audiencers' Festival tour is back and this time we're coming to London!
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress
Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast
Man of Many – the carbon-neutral, quality-focused, independent men’s lifestyle magazine picking up awards left, right and center
Man of Many is a proudly independent Australian digital media for the latest in products, technology and style…
Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.