Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
181 posts
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
#45. The check-list for your unsubscription journey
You're reading The Audiencers' newsletter #45 sent out on August 21st, 2024. To receive future newsletters straight to…
#44. Is paywall bypassing that problematic?
You're reading The Audiencers' newsletter #44 sent out on August 7th, 2024. To receive future newsletters straight to…
#43. How audience research collaborates with product at The Atlantic
You're reading The Audiencers' newsletter #43 sent out on July 24th, 2024. To receive future newsletters straight to…
Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
#42. The Economist’s printed onboarding pack
You're reading The Audiencers' newsletter #42 sent out on July 10th, 2024. To receive future newsletters straight to…