This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team collects, aggregates and analyzes data from each metric to share a Benchmark Report, giving publishers an idea of where they stand in comparison to others on the market and where they need to put resources to improve performance.
Benchmarks are included in this article and updated every quarter according to results.
