At the first Audiencers' Festival in London, in October 2023, we spent an afternoon discussing everything bridge roles, newsletters for a reader revenue model, subscription strategies and growing an engaged community. With 100 publishing professionals packed into The Drum Labs in Shoreditch, we were in awe of the energy that attendees brought, the openness of the experts on stage and the variety of conversations being had off stage. It was the first of our Festivals in English, but certainly not the last!
If you made the event, you'll have received the slides by email in the weeks following. If you didn't and you're a Poool client, you get access to the slides now and forever;)
On the program:
3 trends in the publishing industry in 2024 to ace your digital reader revenue model, with Madeleine White and Marion Wyss, Co-founders of The Audiencers. Slides `2-20.
Bridge roles: bringing editorial, marketing & product together to increase ARPU, with Martina Andretta, Audience Specialist & Head of Social at New Statesman, Lars K. Jensen, Audience, Data, Journalism, Berlingske Media & Dmitry Shishkin, Independent Digital Publishing Consultant. Slides 27-24.
Content workflow optimization: how to streamline processes and deliver exceptional content experiences, Arc XP. Slides 75-92.
Panel: how to make your newsletter valuable in a reader revenue model, with Michael MacLeod, Founder, The Edinburgh Guardian, and Maire Bonheim, Head of Newsletters, The Telegraph, interviewed by Peter Houston, Media Voices & Host of The Newsletter Awards. Slides 93-96.
How to optimize your conversion funnel, with Madeleine White, Co-founder of The Audiencers, and Maxime Moné, CEO of Poool. Slides 98-130.
From community to a growing subscriber base, interview with Jo Holdaway, Chief Marketing & Data Officer, The Independent, by Mark Zohar, President and CEO, Viafoura. Slides 134-142.
“It's all greek to me” – the art of translating between editorial and commercial, discussion with Morten Ro, Independent engagement designer and advisor, and Maria Bissendorf, Head of Membership Development, Hearst UK. Slides 143-149.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
