Doing User Needs right: The Bureau of Investigative Journalism share their secrets
Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
Why 80% of our homepage is now personalized — and how that’s changing everything
How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
When the article is no longer enough: formats that outperform the article on news apps
How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
The ins and outs of BFM’s new mobile-first vertical video format
How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.
How Clarin is Redefining News Consumption with AI-Powered Audio
How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?