Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…
Wordle and beyond: How games are impacting publisher newsletters
The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
The New York Times dynamic paywall model, analyzed
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.