Transformation is a process, not a state, developing multiple revenue pillars, and other lessons to learn from Süddeutsche Zeitung’s subscription model
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…