Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
Templates courses and frameworks
Templates, courses and frameworks from experts at The Audiencers to better engage, convert and retain your audience.
8 posts
Gain clarity on your purpose: the template that helps teams make faster, better decisions
This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Workshop: How to define your value proposition
Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
Implement user needs in your newsroom: email course for publishers
Learn how to get internal buy-in to implement user needs, how to align user needs with your vision, how to operationalise user needs and more
The hourglass technique: how to write for your paywall
Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content
Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy