7 ways media can build a practical, empowering data culture
Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.
Alban Mazrekaj: bridging newsroom and product at NZZ
How NZZ established a new way of working that respects journalism while making it more audience-centric, going beyond traditional journalistic performance metrics to align with broader business goals.
Building a Product team on a tight timeline
Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...