Teams and culture | The Audiencers

Home Teams and culture

Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

How NZZ established a new way of working that respects journalism while making it more audience-centric, going beyond traditional journalistic performance metrics to align with broader business goals.

byMadeleine White

Decisions

Building a Product team on a tight timeline

Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.

byPeter Brumby

Inspirations

A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.

byMariah Craddick

Collections

Ask the experts: How publishers are organizing their reader revenue teams

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue

byMadeleine White

Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.

byMadeleine White

Operations

It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK

The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…

byMadeleine White

Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles

byMadeleine White

Operations

5 projects of a PMO at NYT – The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.

byPerrine Pavageau

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...

byPerrine Pavageau

Operations

Building a collaborative data culture at News UK

Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly…

byJoe Bullock