Subscription | Page 12 of 13

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This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

ByMadeleine White

12

Oct 2022

Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…

ByMadeleine White

12

Oct 2022

Inspirations

How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views

Discover how Denmark’s largest media publishing company are using pop-ups to employ a diversified revenue model

ByRicki Enghoff Lyngsøe

11

Oct 2022

Operations

Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

ByMadeleine White

02

Oct 2022

Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

ByMadeleine White

01

Oct 2022

Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement – here’s 6 strategies to help you find this balance.

ByMadeleine White

20

Sep 2022

Inspirations

Developing a culture of experimentation at EBRA Media

How does France’s biggest regional newspaper group prioritize testing for continuous optimization?

ByMadeleine White

24

Aug 2022

Operations

Perfect your value proposition to convert more readers into subscribers

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.

ByMadeleine White

24

Aug 2022

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

ByMadeleine White

23

Aug 2022

Decisions

The New York Times dynamic paywall model, analyzed

Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your…

ByMadeleine White