Subscription

Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

131 posts

Leveraging new audiences with The Guardian’s 12for12 campaign

Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British…

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles

What other brands are doing to attract young audiences, and how the publishing industry can achieve the same

Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future

Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models