Inspirations The Washington Post’s attention to detail: 12 things you can learn from their strategy Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Inspirations A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers Used by most of the large publishers in Switzerland, OneLog is supporting registration models across Switzerland.
Operations How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates Discover how ELLE Magazine are successfully converting readers into subscribers
Decisions The first-party data strategy to increase ARPU for digital publishers Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
Operations Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
Decisions Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
Decisions 2023, the year of the registration wall: how publishers can succeed in their registration strategy How can you better convert visitors into paying subscribers? Registration is an essential middle step
Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Decisions What is Brand Publishing: brands taking a page out of publishers’ books Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?