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Inspirations

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.

byMadeleine White

Operations

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?

byCarolyn Morgan

Operations

How Le Figaro limits password sharing amongst subscribers

Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block…

byLudovic Lacroix

Operations

Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy

Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.

byMadeleine White

Inspirations

The art of generating data insights (from an analyst/marketer point of view)

More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights

byHicham Mernit

Decisions

Why you should (strongly) consider brand publishing

I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?

byQuentin Franque

Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing

byElodie Mandel