The Power of Emotions: How they impact strategic marketing decisions in the media industry
Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Guide: Increase frequency of visits to better convert users into subscribers
Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.