Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Decisions What is Brand Publishing: brands taking a page out of publishers’ books Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
Inspirations Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
Inspirations 4 things to learn from Süddeutsche Zeitung’s digital transformation Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Newsletter #7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
Operations 5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Decisions Digital transformation means managerial transformation Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.
Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy