Paywall | Page 5 of 9 | The Audiencers

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

22

Feb 2023

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

ByLaura Graham

14

Feb 2023

Newsletter

#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. "Re-invest in quality journalism,…

13

Feb 2023

Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls

ByMaxime Moné

30

Digital transformation means managerial transformation

Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.

ByPepe Cerezo

24

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

23

Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach

ByKhalil A. Cassimally

10

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers