Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success
With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
4 things to learn from Süddeutsche Zeitung’s digital transformation
Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
#7. Turning the customer care center into a source of insights
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Digital transformation means managerial transformation
Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.