No data? No AI. The importance of registering readers before even considering subscription propensity modeling…
AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L'Express switch CMS tools without a trace?
The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Le Monde in English, 6 months later
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.
How Le Figaro limits password sharing amongst subscribers
Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block…