The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • 45 acquisition channels to convert readers into subscribers
  • Why the most valuable newsroom KPI is no longer reach but belonging
  • Are machines our most valuable audience? How media can monetize AI agents
  • 25 ideas of content, features and benefits to offer paying subscribers
  • Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home KPI
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
byHeiko Scherer
  • Inspirations

ARPU, one of the less reliable metrics

ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
byJoffrey Ricome
  • Collections

The conversion funnel framework, explained

This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
byMadeleine White
The Audiencers' Festival New York 2024 The Audiencers' Festival New York 2024
  • Inspirations

How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…
byChartbeat
journalists journalists
  • Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
byMadeleine White
Conversion Funnel Benchmark Report Conversion Funnel Benchmark Report
  • Decisions

The Conversion Funnel Benchmark Report Q3 2023

The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
byMadeleine White
pugpig retention pugpig retention
  • Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
byKevin Anderson
  • Operations

How we measure audience engagement at DER SPIEGEL

By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
byAlexander Held
  • Inspirations

The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event

With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn't disappoint
byMarion Wyss
  • Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
byMadeleine White

Posts pagination

1 2 3
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin