Engagement | Page 8 of 10 | The Audiencers

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Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

ByMadeleine White

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7 lessons for publishers from 7 different subscription businesses

Learn from other subscription businesses to increase engagement, conversion and retention

ByLennart Schneider

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Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

ByMadeleine White

04

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

ByMadeleine White

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Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate?

ByJean-Michel De Marchi

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Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt,…

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Why people don’t pay for news: findings from a study and lessons for publishers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don’t pay for news

ByMadeleine White

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#1. Reinventing the inverted pyramid: how to write for your paywall, an interactive content strategy to steal & overheard from a subscription expert

You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here. And there goes the…

ByMadeleine White

08

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.

ByMadeleine White

02

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats… what can we takeaway from Di5rupt’s Mx3 event for publishers?

ByCarolyn Morgan

The community for medias pros