Inspirations Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers byThe Newsletter Newsletter
Inspirations The CEO of beehiiv on audience engagement and scaling newsletter readership What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track? byMili Semlani
Operations Le Parisien’s new homepage: optimizing editorial and conversion simultaneously We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month. byMarion Wyss
Inspirations Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event? byMadeleine White
Decisions 2023, the year of the registration wall: how publishers can succeed in their registration strategy How can you better convert visitors into paying subscribers? Registration is an essential middle step byMadeleine White
Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue byMadeleine White
Inspirations Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers byAgustina Heb
Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic byMadeleine White
Decisions User needs 2.0: a plug-and-play model to be more valuable to audiences Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value byKhalil A. Cassimally
Decisions From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters Maximize the value of newsletters with Andy's plan aimed at local publishers byAndy Griffiths