Engagement | Page 8 of 12 | The Audiencers

Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.

byMarion Wyss

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

byLars K Jensen

Decisions

No data? No AI. The importance of registering readers before even considering subscription propensity modeling…

AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.

byOlivier Martinez

Operations

Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users

How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement

byMadeleine White

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?

byMadeleine White

Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription

byLennart Schneider