Operations Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement byMadeleine White
Inspirations Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event? byMadeleine White
Inspirations 4 things to learn from Babbel’s e-learning subscription success Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription byLennart Schneider
Decisions 2023, the year of the registration wall: how publishers can succeed in their registration strategy How can you better convert visitors into paying subscribers? Registration is an essential middle step byMadeleine White
Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model byMadeleine White
Decisions What is Brand Publishing: brands taking a page out of publishers’ books Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits? byMadeleine White
Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue byMadeleine White
Inspirations Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers byAgustina Heb
Inspirations 4 things to learn from Süddeutsche Zeitung’s digital transformation Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model. byLennart Schneider
Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic byMadeleine White