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  • Inspirations

Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers

A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
byThe Newsletter Newsletter
  • Inspirations

The CEO of beehiiv on audience engagement and scaling newsletter readership

What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
byMili Semlani
  • Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
byMarion Wyss
  • Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
byMadeleine White
registration registration
  • Decisions

2023, the year of the registration wall: how publishers can succeed in their registration strategy

How can you better convert visitors into paying subscribers? Registration is an essential middle step
byMadeleine White
recirculation recirculation
  • Operations

Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue
byMadeleine White
Infobae newsletter Infobae newsletter
  • Inspirations

Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success

With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
byAgustina Heb
the atlantic the atlantic
  • Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
byMadeleine White
  • Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
byKhalil A. Cassimally
Andy Griffiths Andy Griffiths
  • Decisions

From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters

Maximize the value of newsletters with Andy's plan aimed at local publishers
byAndy Griffiths

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