Operations Audience Research: identifying Key Engagement Drivers at DER SPIEGEL This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience… byAlexander Held
Decisions Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and… byYouthquake and stuff
Collections Media Time: the ultimate engagement metric for subscription publishers Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched… byMadeleine White
Collections Engagement and community building ideas to steal Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers byMadeleine White
Collections 5 low-lift ways The Washington Post increased click-through rates Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences. byMadeleine White
Collections 35 ways to grow your newsletter list The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list. byMadeleine White
Collections The publisher’s practical guide to success with gamification 8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games. byAlex Lehner
Inspirations Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic… byMadeleine White
Operations Meta’s news ban on Canada – a chance to strengthen Radio-Canada Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the… byRadio-Canada Team
Operations Newsletter landing page: 9 essentials for a successful acquisition strategy I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,… byLennart Schneider