Why the most valuable newsroom KPI is no longer reach but belonging
Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
126 posts
Are machines our most valuable audience? How media can monetize AI agents
A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people
Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom
How 0221, a digital media outlet based in La Plata, Argentina, implemented artificial intelligence to streamline news production, boost journalistic creativity, and strengthen audience engagement.
Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink
How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
How Clarin is Redefining News Consumption with AI-Powered Audio
How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
5 essentials when A/B testing from Reuters’ newsletter team
A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.