Conversion | Page 8 of 11 | The Audiencers

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

byLaure Kesler

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

byLars K Jensen

Operations

Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users

How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement

byMadeleine White

Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription

byLennart Schneider

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic

byLars K Jensen

Decisions

2023, the year of the registration wall: how publishers can succeed in their registration strategy

How can you better convert visitors into paying subscribers? Registration is an essential middle step

byMadeleine White

Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.

byLennart Schneider

Operations

The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands

How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.

byMadeleine White