Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
How registration has become the cornerstone of Réussir group’s subscription strategy
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
Registration wall: benchmarking publishers’ account creation journey
We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info
Can you introduce the Les Coops de l’info group? Les Coops de l’info is a cooperative press group…
4 learnings about subscription A/B testing from ZEIT ONLINE
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
European Cookie walls: changes and strategies you need to know
Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…