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Home Conversion Page 6
  • Decisions

From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info

Can you introduce the Les Coops de l’info group?  Les Coops de l’info is a cooperative press group…
byMarion Wyss
  • Operations

4 learnings about subscription A/B testing from ZEIT ONLINE

A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
bySascha Bossen
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  • Inspirations

Black Friday paywall benchmarking

It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
byMadeleine White
  • Decisions

European Cookie walls: changes and strategies you need to know

Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…
bySimon Bennett
  • Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
byAlex Lehner
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  • Decisions

The Conversion Funnel Benchmark Report Q3 2023

The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
byMadeleine White
  • Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
byMadeleine White
paywall app benchmarking paywall app benchmarking
  • Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
byMadeleine White
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  • Decisions

Why news subscriptions feel like a burden to young people

Why young people don't pay for subscription-based news
byThe Audiencers
  • Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
byNicolas Le Roux

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