Decisions From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info Can you introduce the Les Coops de l’info group? Les Coops de l’info is a cooperative press group… byMarion Wyss
Operations 4 learnings about subscription A/B testing from ZEIT ONLINE A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New… bySascha Bossen
Inspirations Black Friday paywall benchmarking It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers. byMadeleine White
Decisions European Cookie walls: changes and strategies you need to know Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls… bySimon Bennett
Operations How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users “Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of… byAlex Lehner
Decisions The Conversion Funnel Benchmark Report Q3 2023 The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription. byMadeleine White
Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future byMadeleine White
Inspirations Benchmarking digital publisher’s paywall on app Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an… byMadeleine White
Decisions Why news subscriptions feel like a burden to young people Why young people don't pay for subscription-based news byThe Audiencers
Operations How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy byNicolas Le Roux