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Home Conversion Page 6
  • Operations

How registration has become the cornerstone of Réussir group’s subscription strategy

Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
byMarion Wyss
  • Operations

8 tips for acing your subscription pricing strategy

Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
byLennart Schneider
Journey to registration Journey to registration
  • Inspirations

Registration wall: benchmarking publishers’ account creation journey

We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
byMadeleine White
  • Inspirations

Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models

This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
byMadeleine White
  • Decisions

From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info

Can you introduce the Les Coops de l’info group?  Les Coops de l’info is a cooperative press group…
byMarion Wyss
  • Operations

4 learnings about subscription A/B testing from ZEIT ONLINE

A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
bySascha Bossen
Black Friday paywall designs and offers Black Friday paywall designs and offers
  • Inspirations

Black Friday paywall benchmarking

It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
byMadeleine White
  • Decisions

European Cookie walls: changes and strategies you need to know

Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…
bySimon Bennett
  • Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
byAlex Lehner
Conversion Funnel Benchmark Report Conversion Funnel Benchmark Report
  • Decisions

The Conversion Funnel Benchmark Report Q3 2023

The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
byMadeleine White

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