Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
Decisions Why people don’t pay for news: findings from a study and lessons for publishers Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
Decisions Why retention is more important than acquisition Retention costs less than acquisition and brings in more revenue... it's a no brainer!