Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
Innovating with AI, the impressive work of Aftonbladet
When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…