Inspirations Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this. byMadeleine White
Inspirations The 10 commandments of subscriber acquisition and digital reader revenue models From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization. byCyrille Frank
Inspirations Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024. byLaura Pironnet
Inspirations Learning from Membership models: Daily Maverick’s superpower database Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible. byMadeleine White
Operations Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates. byMadeleine White
Operations Audience Research: identifying Key Engagement Drivers at DER SPIEGEL This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience… byAlexander Held
Collections 5 low-lift ways The Washington Post increased click-through rates Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences. byMadeleine White
Inspirations Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic… byMadeleine White
Inspirations Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into… byMadeleine White
Inspirations Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490 Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,… byMarion Wyss