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You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is…

ByMadeleine White

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

04

Oct 2023

Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers

ByLennart Schneider

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

ByMadeleine White

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

18

Jul 2023

Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers

ByAnjali Iyer

11

Jul 2023

Inspirations

The CEO of beehiiv on audience engagement and scaling newsletter readership

What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?

ByMili Semlani

26

Jun 2023

Newsletter

#16. What explains subscription conversion success?

You're reading The Audiencers' newsletter #16, sent out on June 14th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #16:…

ByMadeleine White

20

Jun 2023

Newsletter

#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing

You're reading The Audiencers' newsletter #15, sent out on May 31st, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #15:…

ByMadeleine White

07

Jun 2023

Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers

ByMadeleine White