Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
Bringing AI to a 400 year old media group
Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…
WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress
Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast
AI in the newsroom: 5 use cases to leverage AI in your operations
Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…
Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
Lock-in effects: How to make your subscription irreplaceable
9 types of lock-in effects with real world examples to better retain your subscribers