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Home Decisions
unfolded.news unfolded.news
  • Decisions

unfolded.news – rethinking the content architecture of news websites

With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
byFabio Venneri
Discounts on subscription for publishers Discounts on subscription for publishers
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

If you're relying heavily on discounts to drive subscription growth, you might be winning the battle but losing the war. Here's why & what to do about it.
bySuchit Patel
Irish News digital transformation Irish News digital transformation
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
byMadeleine White
balance balance
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
byMadeleine White
Heiko Scherer Heiko Scherer
  • Decisions

What your paywall says about your product (and why it matters)

Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.
byHeiko Scherer
Building clarity Building clarity
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
byKhalil A. Cassimally
engagement on mobile apps engagement on mobile apps
  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
byChristie Easter
Aliya at The Audiencers' festival Aliya at The Audiencers' festival
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.
byAliya Itzkowitz
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
byHeiko Scherer
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
byMaxime Topolov

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