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Home Decisions
Are machines our most valuable audience? Are machines our most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
byMaxime Topolov
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
byKhalil A. Cassimally
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

How NZZ established a new way of  working that respects journalism while making it more audience-centric, going beyond traditional  journalistic performance metrics to align with broader business goals. 
byMadeleine White
WAN-IFRA 2025 WAN-IFRA 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.
byMarion Wyss
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality. 
byAbby Reimer
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
byMarion Wyss
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.
bySujathullah Panchi
building a product team building a product team
  • Decisions

Building a Product team on a tight timeline

Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
byPeter Brumby
User needs from across the publishing industry User needs from across the publishing industry
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
byMadeleine White
North Star metric for publishers North Star metric for publishers
  • Decisions

North Stars for publishers and the example of Financial Times

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
byMadeleine White

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