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Madeleine White

Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.

161 posts

Newsletter

#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…

Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

From community to reader revenue: lessons to learn from The Independent and Reach

Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

Operations

5 key findings from The State of Digital Publishing Market Report 2022

A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs

Inspirations

Constantly evolving product offerings with A/B testing at Netflix

Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing