#11. In conversation with 6AM City
You're reading The Audiencers' newsletter #11, sent out on April 5th, 2023. To receive future newsletters straight to…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
170 posts
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
#10. Audience research at The Atlantic, the questions that data can’t answer
You're reading The Audiencers' newsletter #10, sent out on March 22nd, 2023. To receive future newsletters straight to…
Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue
#9. The model that transformed the BBC
You're reading The Audiencers' newsletter #9, sent out on March 8th, 2023. To receive future newsletters straight to…
The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
#8. Conversion is the name of the game, and here’s how to ace it
You're reading The Audiencers' newsletter #78 sent out on February 22nd, 2023. To receive future newsletters straight to…
#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…