Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
183 posts
#12. How 3 successful publishers are onboarding subscribers
You're reading The Audiencers' newsletter #12, sent out on April 19th, 2023, on onboarding subscribers.
Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step
#11. In conversation with 6AM City
You're reading The Audiencers' newsletter #11, sent out on April 5th, 2023. To receive future newsletters straight to…
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
#10. Audience research at The Atlantic, the questions that data can’t answer
You're reading The Audiencers' newsletter #10, sent out on March 22nd, 2023.
Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue
#9. The model that transformed the BBC
You're reading The Audiencers' newsletter #9, sent out on March 8th, 2023. To receive future newsletters straight to…