Madeleine White on The Audiencers

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…

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Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?

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Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

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Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…

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50+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world

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Brand Publishing Benchmark Examples 2022

Analysis of some of the best examples of brand publishers and how they’re making this strategy a success

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Decisions

Bypassing paywalls: The need-to-know for digital publishers

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?

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Operations

Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

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Registration Walls: 18 benchmarks to better convert users into members

Stuck for ideas on how to design the best registration wall? We’ve got you

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Decisions

Welcome to the Jungle, from brand to publisher

Looking deeper at Welcome to the Jungle’s brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.