In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the…
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
More data has been created in the last 2 years than in the entire history of humanity, but most analysts don’t know how to turn this data into insights
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…
