Publishers | Page 4 of 13 | The Audiencers

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According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never…

ByMarion Wyss

13

Nov 2023

Decisions

European Cookie walls: changes and strategies you need to know

Whilst many of The Audiencers' readership will be focused on subscription-funded content, a common misperception of Cookie walls is they are for ad-funded publishers only, but this is far from…

BySimon Bennett

08

Nov 2023

Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…

ByAlex Lehner

06

Nov 2023

Operations

How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian

Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers’ Festival 2023

ByMadeleine White

30

Oct 2023

Decisions

The Conversion Funnel Benchmark Report Q3 2023

Early 2023, Poool launched the first Conversion Funnel Benchmark Report, a new quarterly study that seeks to provide digital publishing professionals with the data, insights and expertise to both compare their…

ByMadeleine White

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

24

Oct 2023

Inspirations

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…