Publishers | Page 3 of 13 | The Audiencers

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The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…

ByGrupo Globo Data Team

22

Feb 2024

Decisions

The Power of Emotions: How they impact strategic marketing decisions in the media industry

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making strategic decisions that can significantly influence their company's market position, revenue growth…

ByJimena Llamas

13

Feb 2024

Operations

How we introduced group subscriptions to The Atlantic

From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.” For years, The Atlantic has…

ByNiya Watkins

15

Jan 2024

Operations

Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers

Hello Sacha! You've been CTO of the Le Monde group for 6 years now, and you're about to leave to launch your own company... Tell us, what are you going…

ByMarion Wyss

09

Jan 2024

Decisions

The French publisher’s quest to reach new audiences

We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied…

ByMarion Wyss

08

Jan 2024

Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.

ByMadeleine White

13

Dec 2023

Decisions

From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info

Can you introduce the Les Coops de l'info group? Les Coops de l'info is a cooperative press group of six local publishers and one media for younger audiences. Our local…

ByMarion Wyss

06

Dec 2023

Inspirations

Leveraging new audiences with The Guardian’s 12for12 campaign

Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project led to an impressive 2,754…

ByMadeleine White

24

Nov 2023

Newsletter

#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community

You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is…

ByMadeleine White

22

Nov 2023

Operations

Audience innovation at the ABC: Navigating uncharted paths to engage audiences

Cultivating and deepening the ABC’s relationship with new audiences

ByChloe Watson