Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…
Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
How we developed a custom collaborative editor for our journalists at Contexte
At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels…
Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories
The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes…
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…