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Irish News digital transformation Irish News digital transformation
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
byMadeleine White
balance balance
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
byMadeleine White
From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
byMadeleine White
Heiko Scherer Heiko Scherer
  • Decisions

What your paywall says about your product (and why it matters)

Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.
byHeiko Scherer
Getting young readers to subscribe at Mediahuis Getting young readers to subscribe at Mediahuis
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
byMadeleine White
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
byMadeleine White
Ask Nursing Times Ask Nursing Times
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.
byMadeleine White
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

Better compare prices of digital media subscriptions around the world with the Big Mac Index.
byMarkus Schöberl
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
byJohn Rahim
45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
byMadeleine White

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