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Inspirations

Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

Decisions

Subscriptions at the end of the open web

Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at…

Operations

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…

the power of emotions in marketing decision making

Decisions

The Power of Emotions: How they impact strategic marketing decisions in the media industry

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…

Operations

How we introduced group subscriptions to The Atlantic

From the early days of market research homing in on a target audience to finding ways to incorporate…

Operations

Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers

Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to…

Decisions

The French publisher’s quest to reach new audiences

We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied by Violaine Degas, Digital Director, begins to share the inside story of their recent quest to reach new audiences. Recounting the context and vision behind this major digital project, I learn about the reasoning behind this work, how it unfolded, the KPIs measured and results attained.