Paywalls | Page 4 of 5 | The Audiencers

Operations

Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy

Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.

byMadeleine White

Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content

byEric Le Braz

Decisions

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.

byMadeleine White

Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?

byMadeleine White

Decisions

Bypassing paywalls: The need-to-know for digital publishers

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?

byMadeleine White

Operations

Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

byMadeleine White

Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.

byMadeleine White

Operations

6 ways to optimize your paywall conversion rates

6 concrete strategies to put in place to better convert users into subscribers

byMadeleine White

Inspirations

Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?

byMadeleine White

Decisions

The New York Times dynamic paywall model, analyzed

Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.

byMadeleine White