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  • Decisions

The Conversion Funnel Benchmark Report Q2 2023

An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
byMadeleine White
  • Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers
byMadeleine White
  • Operations

Beyond the human mind: Mediahuis propensity model

How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
byMadeleine White
  • Decisions

What explains subscription conversion success? A new formula and study seeks to find an answer

Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
byMarkus Schöberl
  • Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
byLaure Kesler
  • Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
byLars K Jensen
Blick registration acquisition Blick registration acquisition
  • Operations

Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users

How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
byMadeleine White
  • Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
byMadeleine White
  • Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
byMadeleine White
Perrine Pavageau Perrine Pavageau
  • Operations

5 projects of a PMO at NYT – The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
byPerrine Pavageau

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