Organization | The Audiencers

06

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue

ByMadeleine White

03

Apr 2024

Decisions

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience,…

ByLars K Jensen

11

Mar 2024

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

ByAnabelle Nicoud

26

Feb 2024

Operations

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…

ByGrupo Globo Data Team

22

Feb 2024

Decisions

The Power of Emotions: How they impact strategic marketing decisions in the media industry

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making strategic decisions that can significantly influence their company's market position, revenue growth…

ByJimena Llamas

08

Jan 2024

Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.

ByMadeleine White

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …