The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
  • From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
  • Strategic priorities for the next two years: a world tour of media CEOs
  • Donations: three media outlets share strategies to maximise voluntary reader revenue
  • Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home Organization
  • Collections

Ask the experts: How publishers are organizing their reader revenue teams

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
byMadeleine White
  • Decisions

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
byLars K Jensen
  • Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
byAnabelle Nicoud
o globo o globo
  • Operations

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…
byGrupo Globo Data Team
the power of emotions in marketing decision making the power of emotions in marketing decision making
  • Decisions

The Power of Emotions: How they impact strategic marketing decisions in the media industry

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…
byJimena Llamas
journalists journalists
  • Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
byMadeleine White
pugpig retention pugpig retention
  • Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
byKevin Anderson
The Audiencers' Festival London The Audiencers' Festival London
  • Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
byMadeleine White
  • Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
byMadeleine White
Fortune subscription Fortune subscription
  • Inspirations

4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
byLennart Schneider

Posts pagination

1 2 3
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin