Engagement | Page 9 of 10 | The Audiencers

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What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…

ByElodie Mandel

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Oct 2022

Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?

ByMadeleine White

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Oct 2022

Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

ByKhalil A. Cassimally

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Oct 2022

Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist’s mind.

ByStéphane Desmichelle

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Oct 2022

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

ByMadeleine White

12

Oct 2022

Inspirations

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?

ByAndy Griffiths

12

Oct 2022

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.