Engagement | Page 9 of 11 | The Audiencers

Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.

byMarion Wyss

Decisions

No data? No AI. The importance of registering readers before even considering subscription propensity modeling…

AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.

byOlivier Martinez

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?

byMadeleine White

Decisions

2023, the year of the registration wall: how publishers can succeed in their registration strategy

How can you better convert visitors into paying subscribers? Registration is an essential middle step

byMadeleine White

Operations

Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue

byMadeleine White

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

byMadeleine White

Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value

byKhalil A. Cassimally

Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

byLaura Graham