Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
Registration Walls: 18 benchmarks to better convert users into members
Stuck for ideas on how to design the best registration wall? We've got you
How to build a subscription product from 0, with Quested Consulting
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
How to reduce paywall frustration
Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.
How to optimize subscription conversion rates on mobile
Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
6 ways to optimize your paywall conversion rates
6 concrete strategies to put in place to better convert users into subscribers
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?
Perfect your value proposition to convert more readers into subscribers
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
The New York Times dynamic paywall model, analyzed
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.
How publishers are using A/B testing to optimize conversion rates
3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?