The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
The Big Mac Index: a tool for comparing subscription price across the media industry
Better compare prices of digital media subscriptions around the world with the Big Mac Index.
Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
45 acquisition channels to convert readers into subscribers
Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
Boosting membership conversion at Maverick Insider with FAQs
South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.
Donations: three media outlets share strategies to maximise voluntary reader revenue
OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question
We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.