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16

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

ByLars K Jensen

04

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA’s event?

ByMadeleine White

17

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic

ByLars K Jensen

07

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model

ByMadeleine White

06

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing – but why? What’s in it for brands? How can you reap the same benefits?

ByMadeleine White

16

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung’s digital subscription model.

ByLennart Schneider

08

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

ByMadeleine White

06

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value

ByKhalil A. Cassimally

02

From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters

Maximize the value of newsletters with Andy’s plan aimed at local publishers

ByAndy Griffiths

22

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?