App | The Audiencers

22

"Our products are better when informed by the people who use them" The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…

ByMadeleine White

22

Jul 2024

Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…

ByKevin Anderson

03

Jun 2024

Operations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

The French daily Le Monde launched an audio version of all articles in its mobile app, a feature reserved for subscribers only

ByMarion Wyss

11

Mar 2024

Inspirations

Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…

ByLennart Schneider

11

Mar 2024

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

ByAnabelle Nicoud

04

Dec 2023

Operations

Wordle and beyond: How games are impacting publisher newsletters

The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information, media companies are increasingly recognizing the potential of games. One of the…

ByThe Newsletter Newsletter

24

Nov 2023

Newsletter

#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community

You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is…

ByMadeleine White

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

24

Oct 2023

Inspirations

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…

ByLennart Schneider

04

Oct 2023

Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers

ByLennart Schneider