The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...