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relaunching The Guardian app relaunching The Guardian app
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
byCraig Law
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  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
byChristie Easter
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  • Decisions

60% increase in active users: the value of push notifications

Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.
byKevin Anderson
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  • Inspirations

The Atlantic: bringing more value to readers and subscribers through our mobile app

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
byMadeleine White
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  • Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
byKevin Anderson
  • Inspirations

Le Monde launches new mobile app feature to combat news avoidance & information fatigue

According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
byMarion Wyss
  • Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
byDilyana Evtimova
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  • Inspirations

Publishers: how to maximize reader engagement on mobile apps

From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
byMadeleine White
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  • Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
byMadeleine White
  • Operations

Findings from The State of Digital Publishing Market Report

A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs
byMadeleine White
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