©Illustration by Aurélie Garnier
Have you ever wanted to cancel a subscription or switch products only to realize it's too expensive, too much hassle, or otherwise annoying? Then you've encountered lock-in effects. One of the most prominent examples of this is the choice between Apple and Android. When did you decide on your smartphone system, and how often do you switch between worlds? Probably never. How do you build that kind of loyalty? That's what I want to talk about today. I'll introduce you to 9 types of lock-in effects and show you examples of how you can use them to build loyalty.
