How we segmented our paywall audience to optimize ARPU
Why Handelsblatt's ARPU growth started with showing readers less, not charging them more, and why the winning paywall variant wasn't the one with the best conversion rate.
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
113 posts
Do you have enough recurring value to launch subscriptions? The questions to ask yourself
Subscription fatigue is the easy explanation when a paid product struggles. The more useful question is whether there was enough recurring value to begin with.
Synthetic audiences: where they help, where they stop, and how to run one
Understand and use synthetic audiences to make better decisions whilst understanding the limitations of this method
3 acquisition tactics from Foreign Policy, a publication offering near-to-zero free articles
Foreign Policy's Corinne Osnos shares three low-effort, high-impact tactics her team uses to bring in readers despite running one of the strictest paywalls in media.
From opinion to evidence: how we built a data-led product framework for news apps at Funke
Senior Product Manager, Stefan, shares a framework he developed to make product decisions in a structured, data-led way.
Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch
Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.
Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
Building resilience with registration
By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.