Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
Why 80% of our homepage is now personalized — and how that’s changing everything
How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
Integrating AI into daily editorial workflows at Clarín
Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.
When the article is no longer enough: formats that outperform the article on news apps
How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
How to turn registered members into subscribers
Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI
Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.
The Big Mac Index: a tool for comparing subscription price across the media industry
Better compare prices of digital media subscriptions around the world with the Big Mac Index.
The ins and outs of BFM’s new mobile-first vertical video format
How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.