What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
Building resilience with registration
By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.
Improve how you communicate with colleagues: an AI method tested by researchers
Audience and funnel work succeeds or fails on internal communication, yet few people get structured support to improve it... until now!
How to build a referral program that drives subscription growth
Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
7 ways media can build a practical, empowering data culture
Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.
How NYT Wirecutter shipped a personalized newsletter in 4 weeks
The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
How to stop subscription revenue leaks: technical and strategic solutions
Ali Mahmood shares how to build secure, trust-based subscription systems that protect revenue without alienating readers.
Subscription price increase: the 7 biggest mistakes to avoid
How do you increase revenues and retention whilst increasing the price of your subscription? We ask the pricing experts!
L’Équipe: 12 projects to retain subscribers following the Paris Olympics
After the peak in acquisitions during the Paris 2024 Olympic Games, L’Équipe identified four key moments to drive retention.
The Telegraph: retaining subscribers with a killer mobile strategy
The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.