Smarter discussions thanks to AI-generated talking points at FT
How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
144 posts
Building a subscription product for young readers at Mediahuis Belgium
Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
Relaunching The Guardian app: changing reader habits means we must also evolve
New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters
Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
25 ideas of content, features and benefits to offer paying subscribers
Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
Boosting membership conversion at Maverick Insider with FAQs
South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.
Pricing strategies from The Atlantic, Le Monde and Onet
How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.