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Home Inspirations Page 5
  • Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
byMadeleine White
  • Inspirations

The Guardian: reader revenue growth & proposition development

For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
byMadeleine White
  • Inspirations

NZZ: How do you inspire people in the first 100 days?

100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…
byLennart Schneider
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  • Inspirations

Bringing AI to a 400 year old media group

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies
byAnabelle Nicoud
Le monde audio article Le monde audio article
  • Inspirations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…
byMarion Wyss
  • Inspirations

WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress

Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast
byMadeleine White
  • Inspirations

Dopamine & the Hook model: how The New York Times harnesses the power of games

Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
byJulien Ancel
  • Inspirations

AI in the newsroom: 5 use cases to leverage AI in your operations

Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.
byAnabelle Nicoud
  • Inspirations

Man of Many – the carbon-neutral, quality-focused, independent men’s lifestyle magazine picking up awards left, right and center

Man of Many is a proudly independent Australian digital media for the latest in products, technology and style…
byMadeleine White
  • Inspirations

Behind The Audiencers: from a brand publisher to a growing community, on and offline

Initially conceived as a brand medium, The Audiencers has become a community with events, groups, comments and log in. Here's how.
byMarion Wyss

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