Inspirations ARPU, one of the less reliable metrics ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.… byJoffrey Ricome
Inspirations [Workshop recap] Strategies from The Audiencers to ace subscriber onboarding In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of… byMarion Wyss
Inspirations Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into… byMadeleine White
Inspirations Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490 Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,… byMarion Wyss
Inspirations A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process. byMariah Craddick
Inspirations Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth 76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past… byChristopher Monello-Johnson
Inspirations Innovating with AI, the impressive work of Aftonbladet When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows… byAnabelle Nicoud
Inspirations The Atlantic: bringing more value to readers and subscribers through our mobile app “Our products are better when informed by the people who use them“ The Audiencers' Festival at The New… byMadeleine White
Inspirations Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025 Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth byDonika Lilova
Inspirations Elections, Euros, Olympics: engaging and converting audiences during big events Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events? byMadeleine White